A proudly owned brand of TK Fresh Produce.
The name comes from “Lo” and “Vin,” a subtle reference to founders Lorenzo and Vince, and reflects the values they built the brand on: freshness, quality, and long-standing relationships in the produce industry.
Supported by the experience, infrastructure, and distribution network of TK Fresh Produce, Lovin’ Fresh represents dependable freshness across multiple categories.
The Lovin’ Fresh line offers a diverse range of fresh fruits and vegetables, all carefully sourced from trusted growers. Every product is selected and handled with consistency and care, helping retailers offer produce that performs well at store level.